HELP I WANT TO SAVE A LIFE – Cannes Lions 2012 Grand Prix for Good | Adsector

HELP I WANT TO SAVE A LIFE -- Cannes Lions 2012 Grand Prix for Good from Jessica Milazzo on Vimeo.

Most people think that Marrow Donor is painful and complicated but all it takes couple drops of blood. Only pain is finding where to register. So Droga5 set out to recruit thousands of new donors by making this process incredibly simple. They do with the simplest way “catching people while they’re already bleeding”. They put a simple marrow registry kit into a box of over-the-counter bandages, and turned an everyday act into a chance to save a life.

HELP I WANT TO SAVE A LIFE – Cannes Lions 2012 Grand Prix for Good | Adsector

HELP I WANT TO SAVE A LIFE – Cannes Lions 2012 Grand Prix for Good | Adsector

HELP I WANT TO SAVE A LIFE – Cannes Lions 2012 Grand Prix for Good | Adsector

HELP I WANT TO SAVE A LIFE – Cannes Lions 2012 Grand Prix for Good | Adsector

HELP I WANT TO SAVE A LIFE – Cannes Lions 2012 Grand Prix for Good | Adsector

Cannes Lion Award Winner 2012
Ad Agency : Droga5
Creative: Graham Douglas (Droga5)
Creative: Alberto Portas Martagon (Droga5)
Creative: Alfredo Adan Roses (Droga5)
Creative Film Production: Graham Douglas (Droga5)
Creative Film Production: Paul Caiozzo (The Lifelong Friendship Society)
Director: Jason Jones (The Lifelong Friendship Society)
DOP: Adam Lukens (The Lifelong Friendship Society)
Executive Producer: Dan Sormani/Kim Koby (The Lifelong Friendship Society)
First AD: TJ Ryan (Droga5)
Editor: Dan Maloney (The Lifelong Friendship Society)
Music/Sound Design: Joseph Fraioli (Jafbox)
Sound Design: Michael Marinelli (Sonic Union)
Colorist: Stuart Wheeler (Smoke/Mirrors)

i bring this from adsector By OZAN in ADVERTISING & MARKETING, CANNES LIONS, INSPIRATION